Paying the television rate for new media is just insane and isn't ever going to happen. I understand why they're starting at that place, but I hope they understand that's not going to work. I think the DVD residual increase is fair.
I'm fully supportive of the right of the writers to strike, but I'm not at the point where I can say I'm upset at the studios/producers. Each side has the right to do what they're doing now. Further, I think at least a few weeks of striking is necessary and possibly even healthy. If we get too far into 2008 with no progress being made, I'm going to try to figure out who is holding up the deal and side against that group.
I think what surprises me most is that I have little idea what these writers really make. All of the numbers each side is relying on are really suspect due to them being based on little more than self reporting and seat of the pants estimates. I think the same goes for the 48% unemployment rate. If half the union isn't working at any given time, that leads me to question what they're doing with the rest of that time. Cocaine? Working on a book or some other side project? Enjoying the good life working a 1000 hour year? I'd really like to see some good journalism come about to answer a lot of these questions on my mind.
The studios/producers/whoever have a point that it's not a mature market. Given that if a number is set now, the side the number is better for will act like it's carved in stone, the side with more resources is never going to give that up at this point. My sincere hope is that the two sides figure out how to punt on this issue for 5 years and figures it out at that point.
The studios/producers also have a point that at the moment, the new media component is largely promotional. I think that should not mean zero, but I don't think they should have to pay full residual rate for promotional material.
Just from my instincts in the webcomic market, I'd think the revenue they're drawing now is exactly the sort that normally supports web ventures. It may work as a promotional exercise, but it's still a source of income, the same as any other.
Distributing the shows over the internet should give you far higher profit margins. I don't know what the advertising rates are on the internet versus on tv or on DVDs but I would think there's still more profit left over to divvy up. I'm in favor of the studios/producers making a profit but I like to think that the writers who produce the work I enjoy are getting a fair share of the profits.
I'm fully supportive of the right of the writers to strike, but I'm not at the point where I can say I'm upset at the studios/producers. Each side has the right to do what they're doing now. Further, I think at least a few weeks of striking is necessary and possibly even healthy. If we get too far into 2008 with no progress being made, I'm going to try to figure out who is holding up the deal and side against that group.
I think what surprises me most is that I have little idea what these writers really make. All of the numbers each side is relying on are really suspect due to them being based on little more than self reporting and seat of the pants estimates. I think the same goes for the 48% unemployment rate. If half the union isn't working at any given time, that leads me to question what they're doing with the rest of that time. Cocaine? Working on a book or some other side project? Enjoying the good life working a 1000 hour year? I'd really like to see some good journalism come about to answer a lot of these questions on my mind.
Why insane, specifically? 2.5% of the profits ain't beans, but it ain't exactly blackmail either.
The studios/producers also have a point that at the moment, the new media component is largely promotional. I think that should not mean zero, but I don't think they should have to pay full residual rate for promotional material.